Youth Led Market Survey

Arising from the need to know how to best equip youths with viable economic ventures
in Kampala City, a youth-led market survey was carried out. This survey entailed young
men and women from five divisions of Kampala city; (Kawempe, Nakawa, Makindye,
Lubaga and Central divisions). The survey utilized both a quantitative approach of data
collection with structured questions after applying a two-stage sampling design and a
qualitative technique with a semi structured set of questions (Focus group discussions
(FDGs) of between 6 to 12 participants for (youths, teenage mothers & commercial sex
workers) and 7 Key informant interviews (KIIs). The objectives of the survey were; to
identify a range of the most viable business ventures in Kampala city, major constraints
encountered by young men and women while pursuing these ventures, identify key
skill sets needed to run business ventures, identify capital requirements reported
by the young men and women. The survey utilized both qualitative and quantitative
methods to collect data from youths after which data was exported to Stata version
17 for data cleaning, validation and analysis.